LEGO Australia
Marketing lead: Justine McKenny (Senior Director, Head of Marketing, since 22 July 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
seen: media
242526
seen: experiential
242526
Thrive PR & CommunicationsInitiativeSoldOut EventsNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on LEGO Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Thrive PR & Communications SEEN IN CREDITS | creative | 22 July 2024 | 22 July 2024 | 1 | campaign via B&T |
| SoldOut Events SEEN IN CREDITS | experiential | 22 July 2024 | 22 July 2024 | 1 | campaign via B&T |
| Initiative SEEN IN CREDITS | media | 22 July 2024 | 22 July 2024 | 1 | campaign via B&T |
| BRIGHTWORKS SEEN IN CREDITS | production | 22 July 2024 | 22 July 2024 | 1 | campaign via B&T |
Also credited People named once in LEGO Australia campaign credits
Leilani Abels (Founder & CEO, Thrive PR & Communications, B&T) · Kim Voss (Managing Director, SoldOut Events, B&T) · Sharyn Keller (Client Director, Initiative, B&T) · Cam D’Arcy (Producer/Director, BRIGHTWORKS, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Justine McKenny | Senior Director, Head of Marketing | 22 July 2024 | Now |
| Hollie Hill | Brand Manager | 22 July 2024 | Now |
On the record Short paraphrases with links
No quotes logged yet.