16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Just Better Care Australia

Just Better Care Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for Just Better Care Australia: MediaSmiths (media, since 10 May 2022). Agency changes reported since 2016: 0. Last reported move: 10 May 2022. Based on reported moves only, with sources.

Marketing lead: Ryan McMahon (General Manager - Brand and Marketing, since 22 Aug 2024) · Total appointments: 1

Roster: MediaSmiths (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 10 May 2022 · Marketing lead since: 22 Aug 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Core Agency The Core AgencySeen in credits only
creative, credited 21 Aug 2024 to 22 Aug 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Vacant on record
media
MediaSmiths MediaSmithsConfirmed appointment
media, 10 May 2022 to now · 4 yr 5 mth
Sources: Mediaweek
MediaSmithsConfirmed · 4 yr 5 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaMediaSmithsCurrent10 May 2022Now4.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Just Better Care Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Just Better Care Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Core Agency Seen in creditscreative21 Aug 202422 Aug 20242campaign via Campaign Brief
The Woodshed Seen in creditsproduction21 Aug 202422 Aug 20242campaign via Campaign Brief
Mosaic Music & Sound Seen in creditsaudio21 Aug 202422 Aug 20242campaign via Campaign Brief
Carve & Stitch Seen in creditspost-production21 Aug 202421 Aug 20241campaign via Campaign Brief

Also credited People named once in Just Better Care Australia campaign credits

Alison Chandler (Chief Executive Officer, Just Better Care Australia, Campaign Brief) · Nick Timms (Copywriter, Campaign Brief) · Callum Foot (Art Director, Campaign Brief) · Joseph Rosslind (Senior Account Director, Campaign Brief) · Milton Kim (Account Manager, Campaign Brief) · Nick Williams (Head of Design, Campaign Brief) · Daniella Williams (Senior Designer, Campaign Brief) · Brad Sayers (Director, The Woodshed, Campaign Brief) · Victoria Beck (Producer, The Woodshed, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 May 202210 May 2022appointmentmediaMediaSmithsconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Ryan McMahonMarketing Manager10 May 2022Now
Ryan McMahonGeneral Manager - Brand and Marketing22 Aug 2024Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Smith said MediaSmiths was thrilled to take on handle.
incrediblethrilled
Angela Smith · the move · via Mediaweek, 10 May 2022 · paraphrased
WHY THEY WON McMahon said MediaSmiths stood out for sharp strategic thinking, the quality of its people and a collaborative way of working.
strategic thinkingpeoplepartnershipexcited
Ryan McMahon · the move · via Mediaweek, 10 May 2022 · paraphrased