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Brands › Innocent Bystander

Innocent Bystander

As at 16 Oct 2026, AccountMoves records 1 current agency for Innocent Bystander: Weave (creative, since 12 Sept 2023). Agency changes reported since 2016: 0. Last reported move: 12 Sept 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Weave (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 Sept 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Weave WeaveConfirmed appointment
creative, 12 Sept 2023 to now · 3 yr 1 mth
Sources: Campaign Brief
WeaveConfirmed · 3 yr 1 mth
media
No agency on record
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeWeaveCurrent12 Sept 2023Now3.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Innocent Bystander since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Sept 202312 Sept 2023appointmentcreativeWeaveconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Cookson said Weave was excited to take on Innocent Bystander. Dan Cookson · the move · via Campaign Brief, 12 Sept 2023 · paraphrased