IGA
Marketing lead: Fiona Johnston (General Manager Shopper, Brand and Loyalty, since 16 June 2024) · Total appointments: 1
Roster: Special (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: PR
242526
SpecialENTHRAL.None recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | SpecialCURRENT | 16 June 2024 | Now | 2.3 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on IGA campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| ENTHRAL. SEEN IN CREDITS | PR | 11 Feb 2026 | 11 Feb 2026 | 1 | campaign via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 16 June 2024 | 16 June 2024 | appointment | creative | Special | NATION | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Fiona Johnston | General Manager Shopper, Brand and Loyalty | 16 June 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Johnston said Special stood out for a collaborative way of working. Fiona Johnston · the move · via Campaign Brief, 16 June 2024 · paraphrased
AGENCY SAYS Evans said Special was proud to take on IGA, and flagged big plans for the next phase. Lindsey Evans · the move · via Campaign Brief, 16 June 2024 · paraphrased