Fri 16 Oct 2026SOURCED DATA
Brands › HCF

HCF

Marketing lead: Martin Whelan (General Manager Marketing, since 26 Aug 2025) · Total appointments: 1

Roster: BMF (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 8new CMOs, change in 12 mths · based on 9 records
Next reviewNot enough data8 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
seen: media
242526
BMFClemenger BBDOEllie DunnSpark FoundryNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCURRENT26 Aug 2025Now1.10

Pitch predictor How it works

Not enough history to predict (8 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on HCF campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Clemenger BBDO SEEN IN CREDITScreative2 June 20242 June 20241campaign via Campaign Brief
Ellie Dunn SEEN IN CREDITScreative2 June 20242 June 20241campaign via Campaign Brief
Spark Foundry SEEN IN CREDITSmedia2 June 20242 June 20241campaign via Campaign Brief
Squeak E. Clean Studios SEEN IN CREDITSaudio2 June 20242 June 20241campaign via Campaign Brief

Also credited People named once in HCF campaign credits

Simon Wassef (Chief Strategy & Experience Officer, Clemenger BBDO, Campaign Brief) · Tristin Graham (Executive Creative Director, Clemenger BBDO, Campaign Brief) · Anthony Phillips (Group Creative Director, Clemenger BBDO, Campaign Brief) · Milica Djurovic (Strategy Director, Brooke Thompson, Campaign Brief) · Natalie Robinson (Group Business Director, Georgie Winton, Campaign Brief) · Genevieve Bowes (Business Manager, Georgie Winton, Campaign Brief) · Jack Maclean (Business Manager, Georgie Winton, Campaign Brief) · Karolina Bozajkovska (Executive Producer, Georgie Winton, Campaign Brief) · Alana Teasdale (Executive Producer, Georgie Winton, Campaign Brief) · Alexandra Egan (Junior Producer, Georgie Winton, Campaign Brief) · Meera Srikanth (Digital Producer, Made This, Georgie Winton, Campaign Brief) · Claire Johnson (Interactive Designer, Made This, Georgie Winton, Campaign Brief) · Andrew Craig (Photographer, Good Oil, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Aug 202526 Aug 2025appointmentcreativeBMFconfirmedvia Campaign Briefvia LBBvia Mediaweek

Marketing leaders

PersonTitleFromTo
Lindsay CarterHead of Brand and Content2 June 2024Now
Patricia WadeSenior Brand and Sponsorship Manager2 June 2024Now
Alexandra Roche-WestSenior Marketing Manager2 June 2024Now
Zac HancockSenior Marketing Manager2 June 2024Now
Tegan BrownMarketing Manager2 June 2024Now
Stephanie HalbischMarketing Specialist2 June 2024Now
Laura HartAssistant Brand Manager2 June 2024Now
Martin WhelanGeneral Manager Marketing26 Aug 2025Now

On the record Short paraphrases with links

WHY THEY WON Whelan credited BMF with a collaborative way of working and its data and technology capability.
partnershipdata and technologyexcited
Martin Whelan · the move · via Campaign Brief, 26 Aug 2025 · paraphrased
AGENCY SAYS McArdle said BMF was excited to take on HCF.
excited
Stephen McArdle · the move · via Campaign Brief, 26 Aug 2025 · paraphrased