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Brands › Hanes Australasia

Hanes Australasia

As at 16 Oct 2026, AccountMoves records no current agency appointments for Hanes Australasia. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Leo Burnett Melbourne Leo Burnett MelbourneSeen in credits only
creative, credited 5 Aug 2019 · 1 campaign
Latest: Glo-ball Warming via Campaign Brief
Vacant on record
media
OMD Melbourne OMD MelbourneSeen in credits only
media, credited 5 Aug 2019 · 1 campaign
Latest: Glo-ball Warming via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Hanes Australasia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Hanes Australasia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Leo Burnett Melbourne Seen in creditscreative5 Aug 20195 Aug 20191Glo-ball Warming via Campaign Brief
CJ Dobson – The Editors Seen in creditspost-production5 Aug 20195 Aug 20191Glo-ball Warming via Campaign Brief
Sam Hopgood – Bang Bang Studios Seen in creditsaudio5 Aug 20195 Aug 20191Glo-ball Warming via Campaign Brief
OMD Melbourne Seen in creditsmedia5 Aug 20195 Aug 20191Glo-ball Warming via Campaign Brief

Also credited People named once in Hanes Australasia campaign credits

Kelly McBride (Head of Marketing, Hanes Australasia, Campaign Brief) · Michelle Taylor (Marketing Manager, Hanes Australasia, Campaign Brief) · Kedda Ghazarian (Senior Brand Manager, Hanes Australasia, Campaign Brief) · Jason Williams (CCO, Leo Burnett Melbourne, Campaign Brief) · Daniel Pizzato (Creative Directors, Leo Burnett Melbourne, Campaign Brief) · Michelle Walsh (Creative Directors, Leo Burnett Melbourne, Campaign Brief) · Jim Walsh (Creative, Leo Burnett Melbourne, Campaign Brief) · Tallon Mason-Kaine (Senior Integrated Strategist, Leo Burnett Melbourne, Campaign Brief) · Lauralee Cuzner (Senior Business Director, Leo Burnett Melbourne, Campaign Brief) · Kim Thompson (Senior Account Manager, Leo Burnett Melbourne, Campaign Brief) · Tony Rogers (Director, Guilty Content, Campaign Brief) · Aaron Farrugia (DOP, Guilty Content, Campaign Brief) · Rohan Timlock (Executive Producer, Guilty Content, Campaign Brief) · Karen Sproul (Producer, Guilty Content, Campaign Brief) · Charlotte Griffiths (Post Producer, CJ Dobson – The Editors, Campaign Brief) · Claire Perry (Post Producer, CJ Dobson – The Editors, Campaign Brief) · Photoplay Photography (Photography Production, Nylon Studios, Campaign Brief) · Chris Budgeon (Photographer, Nylon Studios, Campaign Brief) · Alison Lydiard (Photographer’s Producers, Nylon Studios, Campaign Brief) · Penny O’Brien (Photographer’s Producers, Nylon Studios, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Emily SmallGM Brands5 Aug 20195 Aug 2019
Kelly McBrideHead of Marketing5 Aug 20198 Apr 2021
Michelle TaylorMarketing Manager5 Aug 20195 Aug 2019
Kedda GhazarianSenior Brand Manager5 Aug 20191 Feb 2021

Stated reasons and comments Paraphrased, with source links

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