16 Oct 2026 · Includes sample dataLatestKestrel Bank media → Orbit Media · 15 OctMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctQuokka Pet Co creative → Moss Lane · 13 OctTaylorMade media → Innocean Australia · 13 Oct
Brands › FMCG › Greenvale Dairy

Greenvale Dairy SAMPLE

As at 16 Oct 2026, AccountMoves records 2 current agencies for Greenvale Dairy: Moss Lane (creative, since 1 July 2016), Orbit Media (media, since 20 May 2026). Agency changes reported since 2016: 1. Last reported move: 20 May 2026. Based on reported moves only, with sources.

Category: FMCG · Parent: Greenvale Co-op

Marketing lead: Leo Fitzgerald (CMO, since 15 Aug 2026) · Total appointments: 3

Roster: Moss Lane (creative), Orbit Media (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 20 May 2026 · Marketing lead since: 15 Aug 2026

Agency timeline Which agency has held each account, by discipline

creative
Moss Lane Moss LaneReported appointment
creative, 1 July 2016 to now · 10 yr 3 mth
Sources: Campaign Brief
Moss LaneReported · 10 yr 3 mth
media
Bright Ink Bright InkReported appointment
media, 1 Feb 2019 to 20 May 2026 · 7 yr 4 mth
Sources: B&TOrbit Media Orbit MediaConfirmed appointment
media, 20 May 2026 to now · 5 mth
Sources: Mumbrella
Orbit MediaConfirmed · 5 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeMoss LaneCurrent1 July 2016Now10.30
mediaOrbit MediaCurrent20 May 2026Now0.40
mediaBright Ink1 Feb 201920 May 20267.30

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
20 May 2026media: Bright Ink to Orbit MediaMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
1 Apr 202620 May 2026winmediaBright InkOrbit MediaBright Ink9.8confirmedvia Mumbrella
1 Jan 20191 Feb 2019appointmentmediaBright Ink7.0reportedvia B&T
1 June 20161 July 2016appointmentcreativeMoss Lane5.0reportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Kath LoweCMO1 Mar 202031 July 2026
Leo FitzgeraldCMO15 Aug 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.