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Brands › Bupa Optical and Hearing

Bupa Optical and Hearing

As at 16 Oct 2026, AccountMoves records 1 current agency for Bupa Optical and Hearing: Edge (creative, since 6 July 2020). Agency changes reported since 2016: 0. Last reported move: 6 July 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Edge (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 6 July 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Edge EdgeConfirmed appointment
creative, 6 July 2020 to now · 6 yr 3 mth
Sources: Campaign Brief
EdgeConfirmed · 6 yr 3 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeEdgeCurrent6 July 2020Now6.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bupa Optical and Hearing since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
6 July 20206 July 2020appointmentcreativeEdgeconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Jacquelin HarrisonHead of Marketing6 July 20206 July 2020

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Harrison credited Edge with the quality of its people, a clear grasp of the customer and category and a record of commercial results. Jacquelin Harrison · the move · via Campaign Brief, 6 July 2020 · paraphrased
AGENCY SAYS Mooseek said Edge was thrilled to take on Bupa Optical and Hearing. Rod Mooseek · the move · via Campaign Brief, 6 July 2020 · paraphrased