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Brands › Bayer

Bayer

As at 16 Oct 2026, AccountMoves records 2 current agencies for Bayer: 303 MullenLowe (creative, since 21 Aug 2020), Interpublic (media, since 30 Sept 2025). Agency changes reported since 2016: 0. Last reported move: 30 Sept 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: 303 MullenLowe (creative), Interpublic (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 30 Sept 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
303 MullenLowe 303 MullenLoweConfirmed appointment
creative, 21 Aug 2020 to now · 6 yr 2 mth
Sources: Campaign Brief
303 MullenLoweConfirmed · 6 yr 2 mth
media
PHD Australia PHD AustraliaSeen in credits only
media, credited 30 Aug 2019 · 1 campaign
Latest: THRUSH: THE MUSICAL 2 via Campaign BriefInterpublic InterpublicConfirmed appointment
media, 30 Sept 2025 to now · 1 yr 1 mth
Sources: B&T
InterpublicConfirmed · 1 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative303 MullenLoweCurrent21 Aug 2020Now6.20
mediaInterpublicCurrent30 Sept 2025Now1.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Bayer since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Bayer campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
PHD Australia Seen in creditsmedia30 Aug 201930 Aug 20191THRUSH: THE MUSICAL 2 via Campaign Brief

Also credited People named once in Bayer campaign credits

Joanne Liddell (Head of Content and Social, Campaign Brief) · Christian Heath (Content and Partnership Director, Campaign Brief) · Shae-Lee Shackleford (Creative, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Sept 202530 Sept 2025appointmentmediaInterpublicconfirmedvia B&T
21 Aug 202021 Aug 2020appointmentcreative303 MullenLoweconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Patricia CorsiChief Marketing & Digital Officer29 Sept 202129 Sept 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Sargent said 303 MullenLowe stood out for its data and technology capability, sharp strategic thinking and the strength of its creative ideas.
data and technologystrategic thinkingcreativity
Mark Sargent · the move · via Campaign Brief, 21 Aug 2020 · paraphrased
AGENCY SAYS Gray said 303 MullenLowe was excited to take on Bayer, and talked up the brand's standing.
excitediconicpassionate
Joanna Gray · the move · via Campaign Brief, 21 Aug 2020 · paraphrased