Anchor
As at 16 Oct 2026, AccountMoves records no current agency appointments for Anchor. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, credited 30 Nov 2020 · 1 campaign
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Anchor since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Anchor campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Swish Seen in credits | production | 30 Nov 2020 | 30 Nov 2020 | 1 | campaign via B&T |
| Mediacom Seen in credits | media | 30 Nov 2020 | 30 Nov 2020 | 1 | campaign via B&T |
Also credited People named once in Anchor campaign credits
Mike Boness (Marketing director, Anchor, B&T) · Katie McClure (Group marketing manager, Anchor, B&T) · Lee-Ann Birch (Marketing manager, Anchor, B&T) · Natalie Kudryashova (Senior brand manager, Anchor, B&T) · Aimee Center (Digital marketing specialist, Anchor, B&T) · Jake McKay (Shopper marketing manager, Anchor, B&T) · Kelly Grindle (Director, Anchor, B&T) · Jacqui Kenna (Account director, Anchor, B&T) · Duncan Killick (Senior creative & content manager, Anchor, B&T) · Eden Martin (Account manager, Anchor, B&T) · Lucy Houghton (Senior account executive, Anchor, B&T) · Laura Sargisson (Director, Swish, B&T) · Georgia Taylor (Producer, Swish, B&T) · Ray Edwards (DOP, Swish, B&T) · Clara N’Diaye (Editor, Swish, B&T) · Tom Meres (Colourist, Swish, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Mike Boness | Marketing Director | 30 Nov 2020 | 30 Nov 2020 |
| Katie McClure | Group Marketing Manager | 30 Nov 2020 | 30 Nov 2020 |
| Lee-Ann Birch | Marketing Manager | 30 Nov 2020 | 30 Nov 2020 |
| Natalie Kudryashova | Senior Brand Manager | 30 Nov 2020 | 30 Nov 2020 |
| Aimee Center | Digital Marketing Specialist | 30 Nov 2020 | 30 Nov 2020 |
| Jake McKay | Shopper Marketing Manager | 30 Nov 2020 | 30 Nov 2020 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.