Fri 16 Oct 2026SOURCED DATA
Brands › Afterpay

Afterpay

Marketing lead: Joel Moran (Head of Marketing, since 14 Jan 2024) · Total appointments: 1

Roster: Kaimera (media) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
seen: creative
242526
seen: media
242526
seen: PR
242526
KaimeraBMFChloe DunnInitiativeThrive PR & CommunicationsNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaKaimeraCURRENT17 Apr 2024Now2.50

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Afterpay campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Ten Hats Agency SEEN IN CREDITSproduction17 Nov 202517 Nov 20251campaign via Campaign Brief
Thrive PR & Communications SEEN IN CREDITSPR17 Nov 202517 Nov 20251campaign via Campaign Brief
BMF SEEN IN CREDITScreative14 Jan 202414 Jan 20241Afterpay Where You Wouldn via Campaign Brief
Chloe Dunn SEEN IN CREDITScreative14 Jan 202414 Jan 20241Afterpay Where You Wouldn via Campaign Brief
The Sweetshop SEEN IN CREDITSproduction14 Jan 202414 Jan 20241Afterpay Where You Wouldn via Campaign Brief
Initiative SEEN IN CREDITSmedia14 Jan 202414 Jan 20241Afterpay Where You Wouldn via Campaign Brief

Also credited People named once in Afterpay campaign credits

Harry Stanford (Creative Director, BMF, Campaign Brief) · Adrian Ely (Creative Director, BMF, Campaign Brief) · Bob Broadfoot (Art Director, BMF, Campaign Brief) · Joe Mallet (Copywriter, BMF, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
17 Apr 202417 Apr 2024appointmentmediaKaimeraconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Andrew BalintVice President Marketing ANZ14 Jan 2024Now
Joel MoranHead of Marketing14 Jan 2024Now
Cathy StapletonSenior Brand Manager ANZ14 Jan 2024Now

On the record Short paraphrases with links

WHY THEY WON Moran said Kaimera stood out for a collaborative way of working.
partnership
Joel Moran · the move · via Mediaweek, 17 Apr 2024 · paraphrased
AGENCY SAYS Behr said Kaimera was pleased to take on Afterpay.
journey
Nick Behr · the move · via Mediaweek, 17 Apr 2024 · paraphrased