AAMI
Marketing lead: Rapthi Thanapalasingam (Head of Brand and Content, since 9 Feb 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 4new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data4 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
LeoLeo AustraliaNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (4 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on AAMI campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Leo SEEN IN CREDITS | creative | 20 Mar 2026 | 20 Mar 2026 | 1 | Luck of the Bounce via B&T |
| FINCH SEEN IN CREDITS | production | 20 Mar 2026 | 20 Mar 2026 | 1 | Luck of the Bounce via B&T |
| Leo Australia SEEN IN CREDITS | creative | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| Scoundrel SEEN IN CREDITS | production | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| i4 Casting SEEN IN CREDITS | production | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
| Fin Design & Effects SEEN IN CREDITS | post-production | 9 Feb 2026 | 9 Feb 2026 | 1 | campaign via B&T |
Also credited People named once in AAMI campaign credits
Madeleine Batkin-Walkerden (Senior Art Director, Leo Australia, B&T) · Hannah Austin (Group Business Director, Amanda Wheeler, B&T) · Amanda Yu (Production Manager, Scoundrel, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Rapthi Thanapalasingam | Head of Brand and Content | 9 Feb 2026 | Now |
| Julia Reimnitz | AAMI Marketing Manager | 9 Feb 2026 | Now |
| Liza Friedman | AAMI Marketing Lead | 9 Feb 2026 | Now |
| Lisa Marshall | AAMI Marketing Specialist | 9 Feb 2026 | Now |
On the record Short paraphrases with links
No quotes logged yet.