Bashful
Type: creative
Leadership: Simon Bookallil (CEO and Co-founder), Guy Marshall (Strategy Partner)
Career W-L0-0
Retained1
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 0 | 0 | 1 | 0.0 | 0.0 | 0.0 | 159 |
| Career | 0 | 0 | 1 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Liquorland | creative | 26 Nov 2025 | 0.9 |
Followed Marketers this agency followed to a new brand · All connections
No follow recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
WHY THEY WON Horner pointed to a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Bashful. Mia Horner on Liquorland · the move · via B&T, 26 Nov 2025 · paraphrased
AGENCY SAYS Bookallil said Bashful was thrilled to take on Liquorland. Simon Bookallil on Liquorland · the move · via B&T, 26 Nov 2025 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 14 May 2026 | Luxaflex SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 26 Nov 2025 | Liquorland | creative | Retained |