Fri 16 Oct 2026SOURCED DATA
Brands › Zeekr

Zeekr

Marketing lead: Tony Zhou (CMO, since 20 May 2026) · Total appointments: 3

Roster: Optimise Media (media), It's Friday (creative) SMALL ROSTER

Loyalty index5of 100 · based on 3 records
Avg tenure0.5years · based on 3 records
CMO effect0 of 1new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data1 record, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media
242526
creative
242526
seen: PR
242526
Optimise MediaIt's FridayBastion AotearoaNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeIt's FridayCURRENT19 May 2026Now0.40
mediaOptimise MediaCURRENT20 Feb 2026Now0.71

Pitch predictor How it works

Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Zeekr campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bastion Aotearoa SEEN IN CREDITSPR17 Sept 202618 Sept 20262headlights via Mumbrella
Bastion Make New Zealand SEEN IN CREDITSproduction17 Sept 202618 Sept 20262headlights via Mumbrella

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 July 202621 July 2026retentionmediaOptimise MediaOptimise Mediareportedvia B&T
19 May 202619 May 2026appointmentcreativeIt's Fridayconfirmedvia Campaign Briefvia B&T
20 Feb 202620 Feb 2026appointmentmediaOptimise Mediareportedvia B&T

Marketing leaders

PersonTitleFromTo
Tony ZhouCMO20 May 2026Now

On the record Short paraphrases with links

WHY THEY WON Zhou credited It's Friday with the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category.
creativitypartnershipaudience understanding
Tony Zhou · the move · via B&T, 20 May 2026 · paraphrased