Yates Australia
Marketing lead: Sabrina Hill-Bailey (Head of Integrated Marketing, since 3 Sept 2025) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
seen: media
242526
Howatson+CompanyIPG MediabrandsNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Yates Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Howatson+Company SEEN IN CREDITS | creative | 3 Sept 2025 | 4 Sept 2025 | 2 | campaign via Campaign Brief |
| IPG Mediabrands SEEN IN CREDITS | media | 3 Sept 2025 | 4 Sept 2025 | 2 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Antoinette Tyrrell | Group Capability Director, Brand and Digital | 3 Sept 2025 | Now |
| Sabrina Hill-Bailey | Head of Integrated Marketing | 3 Sept 2025 | Now |
| Sam Bochiwal | Digital Marketing Manager | 3 Sept 2025 | Now |
On the record Short paraphrases with links
No quotes logged yet.