Wicked Sister
Marketing lead: Pedro Demartini (Marketing Director, since 30 July 2025) · Total appointments: 1
Roster: Slingshot (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
SlingshotNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | SlingshotCURRENT | 30 July 2025 | Now | 1.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 30 July 2025 | 30 July 2025 | appointment | media | Slingshot | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Pedro Demartini | Marketing Director | 30 July 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Demartini said Slingshot stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match. Pedro Demartini · the move · via Campaign Brief, 30 July 2025 · paraphrased
AGENCY SAYS Rutherford said Slingshot was thrilled to take on Wicked Sister, and flagged big plans for the next phase. Simon Rutherford · the move · via Mediaweek, 30 July 2025 · paraphrased