West Coast Eagles
Marketing lead: Sara Pagano (Executive General Manager – Brand, Marketing & Digital Growth, since 9 Mar 2026) · Total appointments: 2
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
creative
242526
Carat WAHypnosisNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | HypnosisCURRENT | 9 Mar 2026 | Now | 0.6 | 0 |
| media | Carat WACURRENT | 9 Mar 2026 | Now | 0.6 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 Mar 2026 | 9 Mar 2026 | appointment | media | Carat WA | confirmed | via Campaign Brief | |||
| 9 Mar 2026 | 9 Mar 2026 | appointment | creative | Hypnosis | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sara Pagano | Executive General Manager – Brand, Marketing & Digital Growth | 9 Mar 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Pagano said Carat WA stood out for a collaborative way of working, strong chemistry with the client team and the quality of its people. Sara Pagano · the move · via Campaign Brief, 9 Mar 2026 · paraphrased
WHY THEY WON Pagano said Hypnosis stood out for a collaborative way of working, strong chemistry with the client team and the quality of its people. Sara Pagano · the move · via Campaign Brief, 9 Mar 2026 · paraphrased