URBNSURF
Marketing lead: Hayley Wallace (Head of Marketing, since 4 Oct 2024) · Total appointments: 2
Roster: Rocket Agency (digital), It's Friday (creative) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
digital
242526
creative
242526
Rocket AgencyIt's FridayNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | It's FridayCURRENT | 3 Feb 2026 | Now | 0.7 | 0 |
| digital | Rocket AgencyCURRENT | 4 Oct 2024 | Now | 2.0 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 3 Feb 2026 | 3 Feb 2026 | appointment | creative | It's Friday | confirmed | via Campaign Briefvia B&T | |||
| 4 Oct 2024 | 4 Oct 2024 | appointment | digital | Rocket Agency | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Hayley Wallace | Head of Marketing | 4 Oct 2024 | Now |
On the record Short paraphrases with links
AGENCY SAYS Lawrence said Rocket Agency was excited to take on URBNSURF. James Lawrence · the move · via Mediaweek, 4 Oct 2024 · paraphrased
WHY THEY WON Wallace said Rocket Agency stood out for a record of commercial results and a collaborative way of working. Hayley Wallace · the move · via Mediaweek, 4 Oct 2024 · paraphrased