Fri 16 Oct 2026SOURCED DATA
Brands › Tourism and Events Queensland

Tourism and Events Queensland

Marketing lead: Kim McConnie (Group Executive Marketing, since 3 June 2024) · Total appointments: 1

Roster: Jaywing (digital) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

digital
242526
seen: creative
242526
seen: media
242526
JaywingRumble Strategic CreativeMelissa AshmanLizzie WeighDentsuNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
digitalJaywingCURRENT12 Nov 2025Now0.90

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Tourism and Events Queensland campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Rumble Strategic Creative SEEN IN CREDITScreative3 June 202417 Feb 20252campaign via Campaign Brief
Light + Shade Media SEEN IN CREDITSproduction17 Feb 202517 Feb 20251campaign via Campaign Brief
Lizzie Weigh SEEN IN CREDITSmedia3 June 20243 June 20241campaign via Campaign Brief
Melissa Ashman SEEN IN CREDITScreative3 June 20243 June 20241campaign via Campaign Brief
Dentsu SEEN IN CREDITSmedia3 June 20243 June 20241campaign via Campaign Brief

Also credited People named once in Tourism and Events Queensland campaign credits

Rhys Venning (Creative Director, Rumble Strategic Creative, Campaign Brief) · Sal Borzillo (Senior Art Director, Rumble Strategic Creative, Campaign Brief) · Josh Zaini (Director, Light + Shade Media, Campaign Brief) · Laura Elkington (Art Director, Light + Shade Media, Campaign Brief) · Rose Parker (Sound Designer, Cutting Edge, Campaign Brief) · Danielle Wheelhouse (Executive Producer, Cutting Edge, Campaign Brief) · Britt Peabody (Post Producer, Cutting Edge, Campaign Brief) · Hannah Bryce (Art Director, Melissa Ashman, Campaign Brief) · Hailey Bartholomew (Director, Taxi Films, Campaign Brief) · Annika Salisbury (Offline Editor, Cutting Edge, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Nov 202512 Nov 2025appointmentdigitalJaywingconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Kim McConnieGroup Executive Marketing3 June 2024Now
Julia PaveyMarketing Program Director3 June 2024Now
Maddison TannerMarketing Program Leader3 June 2024Now

On the record Short paraphrases with links

AGENCY SAYS Geekie said Jaywing was pleased to take on Tourism and Events Queensland.
incredible
Tom Geekie · the move · via Campaign Brief, 12 Nov 2025 · paraphrased