Fri 16 Oct 2026SOURCED DATA
Brands › Taylors Wines

Taylors Wines

Marketing lead: Tanya Marler (CMO, since 15 Aug 2025) · Total appointments: 3

Roster: Agency Next Door (creative), Kaimera (media), Molasses (other) MANY SPECIALISTS

Loyalty index11of 100 · based on 3 records
Avg tenure1.1years · based on 3 records
CMO effect0 of 1new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data1 record, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
media
242526
other
242526
Agency Next DoorKaimeraMolassesNone recorded

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAgency Next DoorCURRENT3 June 2025Now1.40
mediaKaimeraCURRENT15 Aug 2025Now1.20
otherMolassesCURRENT18 Jan 2026Now0.70

Pitch predictor How it works

Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Jan 202618 Jan 2026appointmentotherMolassesconfirmedvia Campaign Brief
15 Aug 202515 Aug 2025appointmentmediaKaimeraconfirmedvia Mediaweek
3 June 20253 June 2025appointmentcreativeAgency Next Doorconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Tanya MarlerCMO15 Aug 2025Now

On the record Short paraphrases with links

WHY THEY WON Marler pointed to sharp strategic thinking, the strength of its creative ideas and a close cultural match as the reasons for choosing Kaimera.
strategic thinkingcreativitycultural fitambitiousperfect fit
Tanya Marler · the move · via Mediaweek, 15 Aug 2025 · paraphrased
AGENCY SAYS Behr said Kaimera was pleased to take on Taylors Wines, and talked up the brand's standing and flagged big plans for the next phase.
boldheritagenext chapterprivilege
Nick Behr · the move · via Mediaweek, 15 Aug 2025 · paraphrased