Soul Origin
Marketing lead: Petra Orrenius (Chief Marketing Officer, since 10 Aug 2026) · Total appointments: 1
Roster: Dig (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
DigNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | DigCURRENT | 10 Aug 2026 | Now | 0.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 10 Aug 2026 | 10 Aug 2026 | appointment | creative | Dig | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Petra Orrenius | Chief Marketing Officer | 10 Aug 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Orrenius pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Dig. Petra Orrenius · the move · via Campaign Brief, 10 Aug 2026 · paraphrased