Snackbrands
Marketing lead: James Deysel (Marketing Director, since 21 Sept 2025) · Total appointments: 1
Roster: Cummins&Partners (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
Cummins&PartnersNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Cummins&PartnersCURRENT | 21 Sept 2025 | Now | 1.1 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 21 Sept 2025 | 21 Sept 2025 | appointment | creative | Cummins&Partners | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| James Deysel | Marketing Director | 21 Sept 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Deysel credited Cummins&Partners with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working. James Deysel · the move · via Campaign Brief, 21 Sept 2025 · paraphrased
AGENCY SAYS O’Connell said Cummins&Partners was pleased to take on Snackbrands, and flagged big plans for the next phase. Lily O’Connell · the move · via Campaign Brief, 21 Sept 2025 · paraphrased