Smeg
Marketing lead: Not recorded · Total appointments: 2
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
digital
242526
media
242526
AwakenYangoNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | AwakenCURRENT | 7 May 2025 | Now | 1.4 | 0 |
| media | YangoCURRENT | 12 July 2026 | Now | 0.3 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 July 2026 | 12 July 2026 | appointment | media | Yango | confirmed | via Campaign Briefvia B&Tvia Mediaweek | |||
| 7 May 2025 | 7 May 2025 | appointment | digital | Awaken | confirmed | via Campaign Briefvia Mediaweek |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
AGENCY SAYS Parker said Awaken was excited to take on Smeg. Chris Parker · the move · via Campaign Brief, 7 May 2025 · paraphrased