Selleys
Marketing lead: Antoinette Tyrrell (Group Capability Director Brand and Digital, DuluxGroup, since 12 Aug 2024) · Total appointments: 1
Roster: Howatson+Company (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
Howatson+CompanyIPG MediabrandsNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCURRENT | 12 Aug 2024 | Now | 2.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Selleys campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Howatson+Company SEEN IN CREDITS | creative | 8 Oct 2025 | 8 Oct 2025 | 1 | campaign via B&T |
| IPG Mediabrands SEEN IN CREDITS | media | 8 Oct 2025 | 8 Oct 2025 | 1 | campaign via B&T |
| Scoundrel SEEN IN CREDITS | production | 8 Oct 2025 | 8 Oct 2025 | 1 | campaign via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 Aug 2024 | 12 Aug 2024 | appointment | creative | Howatson+Company | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Antoinette Tyrrell | Group Capability Director Brand and Digital, DuluxGroup | 12 Aug 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Tyrrell pointed to the quality of its people as the reasons for choosing Howatson+Company. Antoinette Tyrrell · the move · via Campaign Brief, 12 Aug 2024 · paraphrased
AGENCY SAYS Hyde said Howatson+Company was proud to take on Selleys, and flagged big plans for the next phase. Renee Hyde · the move · via Campaign Brief, 12 Aug 2024 · paraphrased