Fri 16 Oct 2026SOURCED DATA
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SBS

Marketing lead: Jane Palfreyman (Chief Marketing and Commercial Officer, since 14 May 2025) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: media
242526
Droga5HeartsNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on SBS campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 SEEN IN CREDITScreative14 May 202514 May 20251The Ad That Can Only Be Seen On SBS via Campaign Brief
The Sweetshop SEEN IN CREDITSproduction14 May 202514 May 20251The Ad That Can Only Be Seen On SBS via Campaign Brief
ARC @arc_site SEEN IN CREDITSpost-production14 May 202514 May 20251The Ad That Can Only Be Seen On SBS via Campaign Brief
Hearts SEEN IN CREDITSmedia14 May 202514 May 20251The Ad That Can Only Be Seen On SBS via Campaign Brief

Also credited People named once in SBS campaign credits

Tara Ford (Chief Creative Officer APAC, Droga5, Campaign Brief) · Sam Dickson (Creative Director, Droga5, Campaign Brief) · Cameron Bell (Creative Director, Droga5, Campaign Brief) · Ross Giardina (DOP, The Sweetshop, Campaign Brief) · Mile Pitt (Art Director, The Sweetshop, Campaign Brief) · Daniel Bradford Fry (Executive Producer, ARC @arc_site, Campaign Brief) · Adrian Sergovich (Music Creative Director, Max Wyld, Campaign Brief) · Blake Power (Group Business Director, Hearts, Campaign Brief) · Oliver Woodrow (Account Director, Hearts, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Jane PalfreymanChief Marketing and Commercial Officer14 May 2025Now
Uma OldhamHead of Marketing and Media14 May 2025Now
Lauren PhelanMarketing Manager14 May 2025Now

On the record Short paraphrases with links

No quotes logged yet.