Raw C
Marketing lead: Samantha Hansen (Marketing Director, since 26 Feb 2026) · Total appointments: 1
Roster: Bastion (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
BastionNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | BastionCURRENT | 11 Dec 2025 | Now | 0.8 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 11 Dec 2025 | 11 Dec 2025 | appointment | media | Bastion | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Samantha Hansen | Marketing Director | 11 Dec 2025 | Now |
| Samantha Hansen | Marketing Director | 26 Feb 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Robinson said Bastion saw room to reach people on a human level in a category full of functional claims, and that the platform sets Raw C up for long-term growth. Matt Robinson · via Campaign Brief, 26 Feb 2026 · paraphrased
WHY THEY WON Hansen said Bastion stood out for sharp strategic thinking, a collaborative way of working and a close cultural match. Samantha Hansen · the move · via Campaign Brief, 11 Dec 2025 · paraphrased
AGENCY SAYS Cherry said Bastion was pleased to take on Raw C, and flagged big plans for the next phase. Anna Cherry · the move · via Campaign Brief, 11 Dec 2025 · paraphrased