Fri 16 Oct 2026SOURCED DATA
Brands › Rafferty's Garden

Rafferty's Garden

Marketing lead: Sian Sullivan (Head of Brands, since 14 Aug 2026) · Total appointments: 1

Roster: Of A Feather (social) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

social
242526
Of A FeatherNone recorded

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
socialOf A FeatherCURRENT14 Aug 2026Now0.20

Pitch predictor How it works

Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
14 Aug 202614 Aug 2026appointmentsocialOf A Featherconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Sian SullivanHead of Brands14 Aug 2026Now

On the record Short paraphrases with links

AGENCY SAYS Cousins said Of A Feather was excited to take on Rafferty's Garden. Jodi Cousins · the move · via Campaign Brief, 14 Aug 2026 · paraphrased
WHY THEY WON Sullivan credited Of A Feather with strong chemistry with the client team, a collaborative way of working and its data and technology capability. Sian Sullivan · the move · via Campaign Brief, 14 Aug 2026 · paraphrased