PropHero
Marketing lead: Not recorded · Total appointments: 1
Roster: Paper + Spark (PR) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data1 record, needs 3
Next reviewNot enough data0 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
PR
242526
Paper + SparkNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | Paper + SparkCURRENT | 26 Mar 2025 | Now | 1.6 | 0 |
Pitch predictor How it works
Not enough history to predict (0 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 26 Mar 2025 | 26 Mar 2025 | appointment | PR | Paper + Spark | confirmed | via Campaign Brief |
Marketing leaders
No marketing leaders recorded yet.
On the record Short paraphrases with links
AGENCY SAYS Khodr said Paper + Spark was pleased to take on PropHero. Zeina Khodr · the move · via Campaign Brief, 26 Mar 2025 · paraphrased
WHY THEY WON Arora pointed to sharp strategic thinking, the strength of its creative ideas and a record of commercial results as the reasons for choosing Paper + Spark. Suvidh Arora · the move · via Campaign Brief, 26 Mar 2025 · paraphrased