Primo Foods
Marketing lead: Susanna Polycarpou (General Manager Marketing & Innovation, since 1 Aug 2025) · Total appointments: 1
Roster: DO. (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
DO.None recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | DO.CURRENT | 1 Aug 2025 | Now | 1.2 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 1 Aug 2025 | 1 Aug 2025 | appointment | creative | DO. | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Susanna Polycarpou | General Manager Marketing & Innovation | 1 Aug 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Polycarpou said DO. stood out for a close cultural match, sharp strategic thinking and the strength of its creative ideas. Susanna Polycarpou · the move · via Campaign Brief, 1 Aug 2025 · paraphrased