Porsche Cars Australia
Marketing lead: John Murray (Director of Marketing and Motorsport, since 13 Jan 2025) · Total appointments: 1
Roster: Dig (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
DigNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | DigCURRENT | 13 Jan 2025 | Now | 1.8 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 Jan 2025 | 13 Jan 2025 | appointment | creative | Dig | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| John Murray | Director of Marketing and Motorsport | 13 Jan 2025 | Now |
On the record Short paraphrases with links
AGENCY SAYS Rhodes said Dig was excited to take on Porsche Cars Australia, and talked up the brand's standing. Paul Rhodes · the move · via Campaign Brief, 13 Jan 2025 · paraphrased
WHY THEY WON Murray pointed to sharp strategic thinking, the strength of its creative ideas and a collaborative way of working as the reasons for choosing Dig. John Murray · the move · via Campaign Brief, 13 Jan 2025 · paraphrased