Fri 16 Oct 2026SOURCED DATA
Brands › Pillow Talk

Pillow Talk

Marketing lead: Maddy Naylor (Head of Marketing, since 17 Mar 2026) · Total appointments: 1

Roster: Whippet (creative) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

creative
242526
seen: creative
242526
WhippetNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeWhippetCURRENT17 Mar 2026Now0.60

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Pillow Talk campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Whippet SEEN IN CREDITScreative30 Mar 202630 Mar 20261feel right at home via Campaign Brief
Music SEEN IN CREDITSaudio30 Mar 202630 Mar 20261feel right at home via Campaign Brief
Taxi SEEN IN CREDITSproduction30 Mar 202630 Mar 20261feel right at home via Campaign Brief

Also credited People named once in Pillow Talk campaign credits

Bec Williams (Associate Creative Director, Whippet, Campaign Brief) · Al Harding (Composers, Music, Campaign Brief) · Sam Harding (Composers, Music, Campaign Brief) · Hannah Ariotti (Director, Taxi, Campaign Brief) · Justin Lyons (Senior Producer, Taxi, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
17 Mar 202617 Mar 2026appointmentcreativeWhippetconfirmedvia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Maddy NaylorHead of Marketing17 Mar 2026Now
Maddie ChaplinDigital Marketing Manager30 Mar 2026Now

On the record Short paraphrases with links

WHY THEY WON Naylor credited Whippet with sharp strategic thinking, the strength of its creative ideas and the quality of its people.
strategic thinkingcreativitypeople
Maddy Naylor · the move · via B&T, 17 Mar 2026 · paraphrased
AGENCY SAYS Yeo said Whippet was thrilled to take on Pillow Talk, and talked up the brand's standing.
belovedthrilled
Lucy Yeo · the move · via Campaign Brief, 17 Mar 2026 · paraphrased