Fri 16 Oct 2026SOURCED DATA
Brands › Petbarn

Petbarn

Marketing lead: Sumeena Parimu (Head of Retail & Integrated Marketing, since 19 Aug 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: design
242526
Howatson+CompanyElla ButlerMosaic Music & SoundNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Petbarn campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Howatson+Company SEEN IN CREDITScreative19 Aug 202419 Aug 20241campaign via Campaign Brief
Finch SEEN IN CREDITSproduction19 Aug 202419 Aug 20241campaign via Campaign Brief
Ella Butler SEEN IN CREDITSdesign19 Aug 202419 Aug 20241campaign via Campaign Brief
Heckler SEEN IN CREDITSpost-production19 Aug 202419 Aug 20241campaign via Campaign Brief
Mosaic Music & Sound SEEN IN CREDITSdesign19 Aug 202419 Aug 20241campaign via Campaign Brief
Anton SEEN IN CREDITSaudio19 Aug 202419 Aug 20241campaign via Campaign Brief

Also credited People named once in Petbarn campaign credits

Elaine Li (Creative Directors, Howatson+Company, Campaign Brief) · Maddie Semit (Senior Copywriter, Howatson+Company, Campaign Brief) · King Young (Editor, Howatson+Company, Campaign Brief) · James Frith (Media Director, Howatson+Company, Campaign Brief) · Monica Doan (Senior Media Manager, Howatson+Company, Campaign Brief) · Carla Ishak (Media Manager, Howatson+Company, Campaign Brief) · Iris Hsieh (Media Manager, Howatson+Company, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Sumeena ParimuHead of Retail & Integrated Marketing19 Aug 2024Now
Faye AndrewsMarketing Manager19 Aug 2024Now

On the record Short paraphrases with links

No quotes logged yet.