Nespresso:
Marketing lead: Michelle Katz (Head of Marketing, since 16 Oct 2025) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: experiential
242526
AlfredBanterNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Nespresso: campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Alfred SEEN IN CREDITS | experiential | 16 Oct 2025 | 16 Oct 2025 | 1 | campaign via B&T |
| Banter SEEN IN CREDITS | experiential | 16 Oct 2025 | 16 Oct 2025 | 1 | campaign via B&T |
| Poem SEEN IN CREDITS | production | 16 Oct 2025 | 16 Oct 2025 | 1 | campaign via B&T |
Also credited People named once in Nespresso: campaign credits
Stuart Couzens (Founder/Director, Alfred, B&T) · Renier Jansen van Vuuren (Head of Production, Alfred, B&T) · Grace Callahan (Senior Event Producer, Alfred, B&T) · Mitchell Loadsman (Partner & Co-founder, Banter, B&T) · Jim Michell (Group Account Director, Poem, B&T) · Jake Jamieson (Copywriter, Poem, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Megan Asquith | Brand Manager | 16 Oct 2025 | Now |
| Burcu De La Cruz | Brand, Sustainability and Comms Manager | 16 Oct 2025 | Now |
| Michelle Katz | Head of Marketing | 16 Oct 2025 | Now |
On the record Short paraphrases with links
No quotes logged yet.