Myer
Marketing lead: Clarabella Burley (Chief Marketing Officer, since 28 Jan 2025) · Total appointments: 1
Roster: Howatson+Company (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: media
242526
Howatson+CompanyEssence Mediacom a WPP media brandNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Howatson+CompanyCURRENT | 27 Jan 2025 | Now | 1.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Myer campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Howatson+Company SEEN IN CREDITS | creative | 25 Feb 2026 | 26 Mar 2026 | 3 | campaign via Campaign Brief |
| Howatson+Company SEEN IN CREDITS | production | 25 Feb 2026 | 26 Mar 2026 | 3 | campaign via Campaign Brief |
| Essence Mediacom a WPP media brand SEEN IN CREDITS | media | 25 Feb 2026 | 26 Mar 2026 | 3 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 27 Jan 2025 | 27 Jan 2025 | appointment | creative | Howatson+Company | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Clarabella Burley | Chief Marketing Officer | 28 Jan 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Burley pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Howatson+Company. Clarabella Burley · the move · via B&T, 28 Jan 2025 · paraphrased
AGENCY SAYS Howatson said Howatson+Company was pleased to take on Myer, and talked up the brand's standing. Chris Howatson · the move · via B&T, 28 Jan 2025 · paraphrased