MUJI Australia
Marketing lead: Satoshi Tanabiki (General Manager, Marketing and Commercial Strategy, since 3 Aug 2026) · Total appointments: 1
Roster: Aperitif Agency (digital) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data5 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
digital
242526
seen: creative
242526
seen: media
242526
seen: digital
242526
Aperitif AgencyCommunicadoHalf DomeAndrew MorelyNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | Aperitif AgencyCURRENT | 9 Oct 2024 | Now | 2.0 | 0 |
Pitch predictor How it works
Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).
Followed
FOLLOWED Communicado followed Mae Mizuno Li here from Unicharm Australasia (3 Aug 2026). Evidence: Source 11 Apr 2025 credit #527 · Source 11 Apr 2025 credit #1535 · Source 3 Aug 2026 credit #111 · Source 4 Aug 2026 credit #1015.
Seen in credits Agencies credited on MUJI Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Communicado SEEN IN CREDITS | creative | 3 Aug 2026 | 4 Aug 2026 | 2 | campaign via Campaign Brief |
| Half Dome SEEN IN CREDITS | media | 3 Aug 2026 | 4 Aug 2026 | 2 | campaign via Campaign Brief |
| Andrew Morely SEEN IN CREDITS | digital | 3 Aug 2026 | 4 Aug 2026 | 2 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 9 Oct 2024 | 9 Oct 2024 | appointment | digital | Aperitif Agency | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Satoshi Tanabiki | General Manager, Marketing and Commercial Strategy | 3 Aug 2026 | Now |
| Mae Mizuno Li | Marketing & PR Manager | 3 Aug 2026 | Now |
| Mark Then | Digital Marketing Specialist | 3 Aug 2026 | Now |
| Joy Her | Retail Marketing Coordinator | 3 Aug 2026 | Now |
| Chardae Larkins | Marketing Assistant | 3 Aug 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Romeo said Aperitif Agency was pleased to take on MUJI Australia. Joe Romeo · the move · via Campaign Brief, 9 Oct 2024 · paraphrased