Fri 16 Oct 2026SOURCED DATA
Brands › Mr Chen’s

Mr Chen’s

Marketing lead: Kevin McCudden (General Manager Sales & Marketing, since 3 Oct 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data3 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
seen: PR
242526
seen: design
242526
DDB Group MelbourneMango CommunicationsHelen JamesTristan DeweyNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Mr Chen’s campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Helen James SEEN IN CREDITSdesign3 Oct 20243 Oct 20241Find Aunty Chen via Campaign Brief
DDB Group Melbourne SEEN IN CREDITScreative3 Oct 20243 Oct 20241Find Aunty Chen via Campaign Brief
Mango Communications SEEN IN CREDITSPR3 Oct 20243 Oct 20241Find Aunty Chen via Campaign Brief
Tristan Dewey SEEN IN CREDITSdesign3 Oct 20243 Oct 20241Find Aunty Chen via Campaign Brief

Also credited People named once in Mr Chen’s campaign credits

Phoenix Santamaria (Art Director, DDB Group Melbourne, Campaign Brief) · Sam Snowden (Head of Social and Content, DDB Group Melbourne, Campaign Brief) · Rosie Chong (Social Strategist, DDB Group Melbourne, Campaign Brief) · Lucy Shearer (Senior Business Director, Marnie McKenzie, Campaign Brief) · Emily Perry (Group Account Director, Mango Communications, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Kevin McCuddenGeneral Manager Sales & Marketing3 Oct 2024Now
Lian BrouwerMarketing Manager3 Oct 2024Now
Dominique GraingerBrand Manager3 Oct 2024Now

On the record Short paraphrases with links

No quotes logged yet.