Moccona
Marketing lead: Maeva Durand (Senior Brand Manager, since 30 Aug 2026) · Total appointments: 1
Roster: Havas Play (social) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
Havas PlayNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | Havas PlayCURRENT | 30 Aug 2026 | Now | 0.1 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 30 Aug 2026 | 30 Aug 2026 | appointment | social | Havas Play | reported | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Maeva Durand | Senior Brand Manager | 30 Aug 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Fisher said Havas Play was pleased to take on Moccona. Beatrix Fisher · the move · via Campaign Brief, 30 Aug 2026 · paraphrased
WHY THEY WON Durand credited Havas Play with a clear grasp of the customer and category and a close cultural match. Maeva Durand · the move · via Campaign Brief, 30 Aug 2026 · paraphrased