Mitsubishi Motors
Marketing lead: Sam Wight (General Manager of Marketing and Corporate Affairs, since 30 Jan 2025) · Total appointments: 1
Roster: Richards Rose (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
Richards RoseNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Richards RoseCURRENT | 30 Jan 2025 | Now | 1.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 30 Jan 2025 | 30 Jan 2025 | retention | creative | Richards Rose | Richards Rose | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sam Wight | General Manager of Marketing and Corporate Affairs | 30 Jan 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Wight said Richards Rose stood out for the strength of its creative ideas, a record of commercial results and a collaborative way of working. Sam Wight · the move · via Campaign Brief, 30 Jan 2025 · paraphrased
AGENCY SAYS Richards said Richards Rose was delighted to take on Mitsubishi Motors. Digby Richards · the move · via Campaign Brief, 30 Jan 2025 · paraphrased