Melbourne Park
Marketing lead: Stacey Kwijas (Head of Marketing, since 4 Aug 2026) · Total appointments: 1
Roster: Think HQ (creative) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
seen: creative
242526
seen: design
242526
Think HQTown SquareFrankie HolzerNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Think HQCURRENT | 3 Aug 2026 | Now | 0.2 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Melbourne Park campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Frankie Holzer SEEN IN CREDITS | design | 15 Sept 2026 | 16 Sept 2026 | 3 | campaign via Campaign Brief |
| Town Square SEEN IN CREDITS | creative | 15 Sept 2026 | 16 Sept 2026 | 3 | campaign via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 3 Aug 2026 | 3 Aug 2026 | appointment | creative | Think HQ | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Stacey Kwijas | Head of Marketing | 4 Aug 2026 | Now |
| Simone Lam | Marketing Campaign Advisor | 15 Sept 2026 | Now |
| Fiona Gray | Brand Strategist | 15 Sept 2026 | Now |
On the record Short paraphrases with links
AGENCY SAYS Gumbleton said Think HQ was excited to take on Melbourne Park. Lisa Gumbleton · the move · via B&T, 4 Aug 2026 · paraphrased
WHY THEY WON Kwijas pointed to a clear grasp of the customer and category as the reasons for choosing Think HQ. Stacey Kwijas · the move · via B&T, 4 Aug 2026 · paraphrased