ME Bank
Marketing lead: Melody Townsend (ME Bank General Manager, Retail Marketing, since 5 Feb 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 5new CMOs, change in 12 mths · based on 5 records
Next reviewNot enough data5 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
seen: creative
242526
BOQ Group’s ‘The Inside Job’None recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Pitch predictor How it works
Not enough history to predict (5 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on ME Bank campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BOQ Group’s ‘The Inside Job’ SEEN IN CREDITS | creative | 5 Feb 2024 | 5 Feb 2024 | 1 | Do-Gooders via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Melody Townsend | ME Bank General Manager, Retail Marketing | 5 Feb 2024 | Now |
| Stephen Thompson | ME Bank Head of Brand & Advertising | 5 Feb 2024 | Now |
| Imogen Thorn | ME Bank Head of Retail Marketing | 5 Feb 2024 | Now |
| Andy Clifford | ME Bank Head of Digital Marketing | 5 Feb 2024 | Now |
| Hannah Butterworth | ME Bank Brand Manager | 5 Feb 2024 | Now |
On the record Short paraphrases with links
No quotes logged yet.