Fri 16 Oct 2026SOURCED DATA
Brands › Lipton

Lipton

Marketing lead: April Redmond (Global Chief Marketing Officer, since 27 Mar 2026) · Total appointments: 1

Roster: Think HQ (unspecified) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 6new CMOs, change in 12 mths · based on 7 records
Next reviewNot enough data6 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

unspecified
242526
seen: creative
242526
seen: design
242526
Think HQadam&eve\TBWATomi LoyeNo.8None recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
unspecifiedThink HQCURRENT9 Feb 2025Now1.70

Pitch predictor How it works

Not enough history to predict (6 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Lipton campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
adam&eve\TBWA SEEN IN CREDITScreative27 Mar 202627 Mar 20261campaign via B&T
Tomi Loye SEEN IN CREDITScreative27 Mar 202627 Mar 20261campaign via B&T
Skin SEEN IN CREDITSother27 Mar 202627 Mar 20261campaign via B&T
No.8 SEEN IN CREDITSpost-production27 Mar 202627 Mar 20261campaign via B&T
No.8 SEEN IN CREDITSdesign27 Mar 202627 Mar 20261campaign via B&T

Also credited People named once in Lipton campaign credits

Ant Nelson (Chief Creative Officers, adam&eve\TBWA, B&T) · Mike Sutherland (Chief Creative Officers, adam&eve\TBWA, B&T) · Mark Shanley (Executive Creative Director, adam&eve\TBWA, B&T) · Amber Casey (Creative Directors, adam&eve\TBWA, B&T) · Nicola Woods (Creative Directors, adam&eve\TBWA, B&T) · Holly Pienaar (Producer, Tomi Loye, B&T) · Will Grundy (Chief Strategy Officer, Tomi Loye, B&T) · Frederica Procope (Planning Director, Sarah Carter, B&T) · Ben Obadia (Director of Communications Planning, Sarah Carter, B&T) · Max Sullivan (Business Director, Flemming Lerche, B&T) · Hope Shooter (Account Manager, Flemming Lerche, B&T) · Becky Faloju (Project Manager, Flemming Lerche, B&T) · Steve Mapp (Director, Snapper Films, B&T) · Jess Turner (Head of Production, Snapper Films, B&T) · Helen Hadfield (Founder. & EP, Snapper Films, B&T) · Charlie Moreton (Editor, Work Editorial, B&T) · Frankie Elster (Producer, Work Editorial, B&T) · Jonny Tully (Colourist, Huss Hassani, B&T) · James Everett (Sound Designer, No.8, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
9 Feb 20259 Feb 2025appointmentThink HQreportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
April RedmondGlobal Chief Marketing Officer27 Mar 2026Now
Nipa ShahGlobal Marketing Director27 Mar 2026Now
Kevin EvansGlobal Senior Marketing Manager27 Mar 2026Now
Manon LanckneusSenior Brand Experience Manager Lipton27 Mar 2026Now
Chloe SmithGlobal Brand Communications Manager27 Mar 2026Now
Iona BorerGlobal Digital Marketing Manager27 Mar 2026Now

On the record Short paraphrases with links

No quotes logged yet.