Fri 16 Oct 2026SOURCED DATA
Brands › Lidl Stiftung & Co. KG

Lidl Stiftung & Co. KG

Marketing lead: Martin Alles (Lidl Global Marketing Team, since 6 Nov 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Loyalty indexNot enough data0 records, needs 3
Avg tenureNot enough data0 records, needs 3
CMO effect0 of 6new CMOs, change in 12 mths · based on 6 records
Next reviewNot enough data6 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

seen: creative
242526
BBDO GermanyNone recordedSeen in credits

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Pitch predictor How it works

Not enough history to predict (6 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on Lidl Stiftung & Co. KG campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BBDO Germany SEEN IN CREDITScreative6 Nov 20246 Nov 20241campaign via Campaign Brief

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Martin AllesLidl Global Marketing Team6 Nov 2024Now
Jette MammelLidl Global Marketing Team6 Nov 2024Now
Elena AkinsinaLidl Global Marketing Team6 Nov 2024Now
Cosima TumaLidl Global Marketing Team6 Nov 2024Now
Sammy BohnebergLidl Global Marketing Team6 Nov 2024Now
Loredana Alina AlexaLidl Global Marketing Team6 Nov 2024Now

On the record Short paraphrases with links

No quotes logged yet.