L'Oréal
Marketing lead: Georgia Hack (Chief Digital and Marketing Officer, since 14 Apr 2025) · Total appointments: 2
Roster: 2045 (creative), WPP Beauty Tech Labs (social) SMALL ROSTER
Loyalty indexNot enough data2 records, needs 3
Avg tenureNot enough data2 records, needs 3
CMO effect0 of 1new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
social
242526
2045WPP Beauty Tech LabsNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 2045CURRENT | 10 Oct 2024 | Now | 2.0 | 0 |
| social | WPP Beauty Tech LabsCURRENT | 13 Apr 2025 | Now | 1.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 Apr 2025 | 13 Apr 2025 | appointment | social | WPP Beauty Tech Labs | confirmed | via Campaign Briefvia Mediaweek | |||
| 10 Oct 2024 | 10 Oct 2024 | appointment | creative | 2045 | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Georgia Hack | Chief Digital and Marketing Officer | 14 Apr 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Hack pointed to a collaborative way of working as the reasons for choosing WPP Beauty Tech Labs. Georgia Hack · the move · via Mediaweek, 14 Apr 2025 · paraphrased