Kathmandu
Marketing lead: Richard Dalke (Acting GM of Marketing, since 7 Feb 2024) · Total appointments: 3
Roster: AMPR (PR), Motion Sickness (creative), Reload Media (digital) MANY SPECIALISTS
Loyalty index22of 100 · based on 3 records
Avg tenure2.4years · based on 3 records
CMO effect1 of 1new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
PR
242526
creative
242526
digital
242526
seen: creative
242526
seen: design
242526
AMPRMotion SicknessReload MediaCAY WorksNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Motion SicknessCURRENT | 11 Apr 2024 | Now | 2.5 | 0 |
| digital | Reload MediaCURRENT | 6 Dec 2024 | Now | 1.9 | 0 |
| PR | AMPRCURRENT | 7 Feb 2024 | Now | 2.7 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Kathmandu campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Motion Sickness SEEN IN CREDITS | creative | 5 Sept 2024 | 5 Sept 2024 | 1 | Come Find Us. We via Campaign Brief |
| FINCH SEEN IN CREDITS | production | 5 Sept 2024 | 5 Sept 2024 | 1 | Come Find Us. We via Campaign Brief |
| CAY Works SEEN IN CREDITS | design | 5 Sept 2024 | 5 Sept 2024 | 1 | Come Find Us. We via Campaign Brief |
Also credited People named once in Kathmandu campaign credits
Joe Fraei (Account Director, Motion Sickness, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 6 Dec 2024 | 6 Dec 2024 | appointment | digital | Reload Media | confirmed | via Campaign Brief | |||
| 11 Apr 2024 | 11 Apr 2024 | appointment | creative | Special | Motion Sickness | confirmed | via Campaign Brief | ||
| 7 Feb 2024 | 7 Feb 2024 | appointment | PR | AMPR | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Richard Dalke | Acting GM of Marketing | 7 Feb 2024 | Now |
On the record Short paraphrases with links
AGENCY SAYS Howe said Reload Media was thrilled to take on Kathmandu. Dan Howe · the move · via Campaign Brief, 6 Dec 2024 · paraphrased
AGENCY SAYS Stuchbury said Motion Sickness was excited to take on Kathmandu. Sam Stuchbury · the move · via Campaign Brief, 11 Apr 2024 · paraphrased
WHY THEY WON Dalke pointed to a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing AMPR. Richard Dalke · the move · via Campaign Brief, 7 Feb 2024 · paraphrased
AGENCY SAYS Gale said AMPR was honoured to take on Kathmandu, and talked up the brand's standing. Sarah Gale · the move · via Campaign Brief, 7 Feb 2024 · paraphrased