Journey Beyond
Marketing lead: Abigail Colman (Senior Sales & Marketing Executive, since 21 Nov 2025) · Total appointments: 1
Roster: Carat South Australia (media) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 3new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data3 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
media
242526
seen: creative
242526
seen: media
242526
Carat South AustraliaTown SquareJacky WinterNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | Carat South AustraliaCURRENT | 28 Jan 2026 | Now | 0.7 | 0 |
Pitch predictor How it works
Not enough history to predict (3 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Journey Beyond campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Town Square SEEN IN CREDITS | creative | 21 Nov 2025 | 21 Jan 2026 | 4 | When It via B&T |
| Jacky Winter SEEN IN CREDITS | creative | 21 Jan 2026 | 21 Jan 2026 | 1 | Melbourne Upside Out via Campaign Brief |
| Town Square SEEN IN CREDITS | media | 28 July 2024 | 29 July 2024 | 2 | We go further, to take you beyond via Campaign Brief |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 Jan 2026 | 28 Jan 2026 | appointment | media | Carat South Australia | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Justine Lally | Executive GM – Marketing | 28 July 2024 | Now |
| Kirsty Gunn | Group Manager, Marketing | 28 July 2024 | Now |
| Abigail Colman | Senior Sales & Marketing Executive | 21 Nov 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Lally credited Carat South Australia with a collaborative way of working, sharp strategic thinking and a close cultural match. Justine Lally · the move · via Campaign Brief, 28 Jan 2026 · paraphrased
AGENCY SAYS Gibb said Carat South Australia was thrilled to take on Journey Beyond, and talked up the brand's standing. Adele Gibb · the move · via Campaign Brief, 28 Jan 2026 · paraphrased