InterContinental Sydney
Marketing lead: Katie Schenken (Director of Marketing, since 18 Apr 2024) · Total appointments: 1
Roster: Example (PR) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
PR
242526
ExampleNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | ExampleCURRENT | 18 Apr 2024 | Now | 2.5 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 Apr 2024 | 18 Apr 2024 | appointment | PR | Example | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Katie Schenken | Director of Marketing | 18 Apr 2024 | Now |
On the record Short paraphrases with links
WHY THEY WON Schenken said Example stood out for a collaborative way of working, a close cultural match and a clear grasp of the customer and category. Katie Schenken · the move · via Campaign Brief, 18 Apr 2024 · paraphrased
AGENCY SAYS Jarvie-Gibbs said Example was excited to take on InterContinental Sydney. Rebecca Jarvie-Gibbs · the move · via Campaign Brief, 18 Apr 2024 · paraphrased