Humm Group
Marketing lead: Chiara Bianciardi (General Manager Cards and Marketing, Consumer Australia, since 2 June 2025) · Total appointments: 1
Roster: Enigma (unspecified) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effectNot enough data2 records, needs 3
Next reviewNot enough data1 record, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
unspecified
242526
EnigmaNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| unspecified | EnigmaCURRENT | 2 June 2025 | Now | 1.4 | 0 |
Pitch predictor How it works
Not enough history to predict (1 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 June 2025 | 2 June 2025 | appointment | Enigma | confirmed | via Mediaweek |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Chiara Bianciardi | General Manager Cards and Marketing, Consumer Australia | 2 June 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON Bianciardi credited Enigma with sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. Chiara Bianciardi · the move · via Mediaweek, 2 June 2025 · paraphrased