Healthylife
Marketing lead: Ben Padfield (Chief Digital, Customer & Marketing Officer, since 7 July 2025) · Total appointments: 1
Roster: Bread Agency (social) SMALL ROSTER
Loyalty indexNot enough data1 record, needs 3
Avg tenureNot enough data1 record, needs 3
CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
social
242526
seen: digital
242526
Bread AgencyPatrick MackeyNone recordedSeen in credits
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| social | Bread AgencyCURRENT | 7 July 2025 | Now | 1.3 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Seen in credits Agencies credited on Healthylife campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Patrick Mackey SEEN IN CREDITS | digital | 1 Oct 2024 | 23 July 2026 | 2 | Everything You Need For A Healthylife via B&T |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 July 2025 | 7 July 2025 | appointment | social | Bread Agency | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Ben Padfield | Chief Digital, Customer & Marketing Officer | 7 July 2025 | Now |
| Josef Arbiv | Brand & Design Manager | 23 July 2026 | Now |
On the record Short paraphrases with links
WHY THEY WON Padfield said Bread Agency stood out for a collaborative way of working. Ben Padfield · the move · via Campaign Brief, 7 July 2025 · paraphrased
AGENCY SAYS Lundberg said Bread Agency was pleased to take on Healthylife, and flagged big plans for the next phase. Emelie Lundberg · the move · via Campaign Brief, 7 July 2025 · paraphrased