Globird Energy
Marketing lead: John McCluskey (Founder and CMO, since 20 May 2025) · Total appointments: 3
Roster: Dash Advertising (media), Paper Moose (creative) SMALL ROSTER
Loyalty index7of 100 · based on 3 records
Avg tenure0.9years · based on 3 records
CMO effect0 of 1new CMOs, change in 12 mths · based on 4 records
Next reviewNot enough data2 records, needs 3
Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment
creative
242526
media
242526
Hook Creative StudioDash AdvertisingPaper MooseNone recorded
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Paper MooseCURRENT | 13 July 2026 | Now | 0.3 | 0 |
| creative | Hook Creative Studio | 20 May 2025 | 13 July 2026 | 1.1 | 0 |
| media | Dash AdvertisingCURRENT | 20 May 2025 | Now | 1.4 | 0 |
Pitch predictor How it works
Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 July 2026 | 13 July 2026 | win | creative | Hook Creative Studio | Paper Moose | confirmed | via Campaign Briefvia B&T | ||
| 20 May 2025 | 20 May 2025 | appointment | creative | Hook Creative Studio | confirmed | via Campaign Brief | |||
| 20 May 2025 | 20 May 2025 | appointment | media | Dash Advertising | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| John McCluskey | Founder and CMO | 20 May 2025 | Now |
On the record Short paraphrases with links
WHY THEY WON McCluskey credited Paper Moose with the strength of its creative ideas, a close cultural match and value for money. John McCluskey · the move · via Campaign Brief, 13 July 2026 · paraphrased
AGENCY SAYS Hunter said Paper Moose was pleased to take on Globird Energy. Nick Hunter · the move · via Campaign Brief, 13 July 2026 · paraphrased
WHY THEY WON McCluskey pointed to strong chemistry with the client team as the reasons for choosing Hook Creative Studio. John McCluskey · the move · via Campaign Brief, 20 May 2025 · paraphrased
AGENCY SAYS Langton said Hook Creative Studio was pleased to take on Globird Energy. Pat Langton · the move · via Campaign Brief, 20 May 2025 · paraphrased
WHY THEY WON McCluskey credited Dash Advertising with strong chemistry with the client team. John McCluskey · the move · via Campaign Brief, 20 May 2025 · paraphrased
AGENCY SAYS Beacham said Dash Advertising was thrilled to take on Globird Energy, and flagged big plans for the next phase. David Beacham · the move · via Campaign Brief, 20 May 2025 · paraphrased