eBay

Marketing lead: Zannie Abbott (Head of Marketing & Communications, since 19 May 2026) · Total appointments: 1

Roster: Dentsu (media) SMALL ROSTER

Loyalty indexNot enough data1 record, needs 3

Avg tenureNot enough data1 record, needs 3

CMO effect0 of 2new CMOs, change in 12 mths · based on 3 records

Next reviewNot enough data2 records, needs 3

Account barcode Solid cells: agency of record at year end. Hatched rows: seen in campaign credits, not an appointment

media

242526

DentsuNone recorded

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
media	DentsuCURRENT	6 Sept 2024	Now	2.1	0

Pitch predictor How it works

Not enough history to predict (2 records, needs 3 including at least two completed agency relationships).

Seen in credits Agencies credited on eBay campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Finch: SEEN IN CREDITS	production	19 May 2026	19 May 2026	1	All Sorts Of Sellers via B&T
SAM I AM SEEN IN CREDITS	production	19 May 2026	19 May 2026	1	All Sorts Of Sellers via B&T

Also credited People named once in eBay campaign credits

Sian Binder (Group Creative Directors, Dave Hartmann, B&T) · Lea Egan (Group Creative Directors, Dave Hartmann, B&T) · Julia Spencer (Lead Creatives, Dave Hartmann, B&T) · Alex Antoniou (Lead Creatives, Dave Hartmann, B&T) · Alexandra Keenan (Business Director, Dave Hartmann, B&T) · Aisha Mingay (Business Manager, Dave Hartmann, B&T) · Abbie Dubin-Rhodin (Strategy Director, Dave Hartmann, B&T) · Sam Hibbard (Director, Finch:, B&T) · Sarah Marcuson (Production Manager, Finch:, B&T) · Jed Simkins (Director’s Assistant, Matilda Dickinson, B&T) · Imo Walsh (Art Director, Matilda Dickinson, B&T) · Pete Klauser (Unit Manager, Matilda Dickinson, B&T) · Chris Mayer (Location Manager, Matilda Dickinson, B&T) · Bryce Hawkins (Location Manager, Matilda Dickinson, B&T)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
6 Sept 2024	6 Sept 2024	appointment	media		Dentsu			confirmed	via Mediaweek

Marketing leaders

Person	Title	From	To
Zannie Abbott	Head of Marketing & Communications	19 May 2026	Now
Rachel Andrada	Brand Campaign Manager	19 May 2026	Now

On the record Short paraphrases with links

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